How do I receive my blog articles?
They are sent by email as an attachment in .docx format for Microsoft Word. All you need to do is paste the content into your blog.

Why is full payment made upfront?
Mainly to reduce administration. With just one invoice (rather than 12) it cuts down on the work for everyone. No-one forgets to send an invoice, no-one forgets to pass one to accounts and no-one forgets to pay. It also means that your postcodes and neighbourhoods can be ringfenced for an entire year and that you can rest assured your blogs are taken care of for a full 12 months.

How are the blogs tailored to my estate agency?
Each blog contains fields to include your company name and the neighbourhoods and postcodes that you operate in.

What difference does that make to my search rankings?
Search engines like Google and Bing look for websites that have been regularly updated when returning results to searches online. This is what is meant by Search Engine Optimisation (SEO): the level to which your website contains relevant keywords and phrases that match what people are searching for.

How soon will the search engine notice my new blog articles?
Google and Bing should notice changes quite soon after you being posting, sometimes within a few hours but certainly within a few days.

Can I make changes to any of the articles supplied?
The articles are designed to be posted just as they are, but your are free to edit them. Once you have received the word document you can make any changes you wish, although remember to double check any of your amendments for spelling and grammar errors.

Does The Blog Room need to be credited on my website?
No. The idea is for the articles to appear on your estate agent’s website as though they were written by someone in your office.

Can I buy a cheaper plan?
You should be blogging at least every two weeks to show potential clients that you are committed, which is why the STARTER plan is set at 2 blogs per month.

Can I buy a more expensive plan?
For most estate agencies, a blog once every week is the most they need to post. However, If you want to have your blog updated more frequently then let’s talk. You always have the option to purchase more of the library articles, or to have a blog specially commissioned if there is something special or particular you’d like to say.

How do I commission a blog to be written solely for my estate agent?
Easy! Simply get in touch and explain what you would like to write about. Once payment is made, bespoke blog articles are generally despatched inside 72 hours.

Do you provide any other services to estate agents?
Yes. Copywriting, marketing and business development can be read about at



How essential is it for estate agents to blog?If you want to make sure you appear towards the top of online searches for estate agents made by local homeowners, you need to make sure your website is regularly updated with useful content. Your blog is your best chance of doing this.

What if my estate agent doesn’t have a blog set up?
Get in touch with your web developer and ask them to add a blog section to your website. It’s a fairly straightforward task.

Will any of my competitors have access to your articles?
No. Once you have bought a package, the postcodes and neighbourhoods you cover are ringfenced for your estate agency for the entire year of your subscription.

How do I ringfence my patch?
Simply include the postcodes and neighbourhoods you cover with your request and we’ll confirm that they are available and have been ringfenced for you.